proudly serving clients since 2005
Digital Asset and Content Management Strategy
Operational Efficiency Assessment
Vendor Assessment and Selection
Technologies include: DAM, CMS, CRM, Social and Mobile Platforms as well as Marketing Automation and Marketing Resource Management.
Read about the services below.
Omnichannel Digital Strategy
Digital content has become a critical resource for most companies today.
Technology alone is not the strategic answer. A comprehensive strategy will take a holistic view and clearly define:
Where assets are stored and who manages retention, access, search, and collaboration
How assets are accessed and shared in and outside the company
What services are required throughout the life cycle of digital content and how these services will be procured most efficiently and cost effectively
What technologies are required and how these technologies will be integrated
An implementation timeline based on business priorities weight against project risk and complexity
When streamlining operations for content creation, collaboration, retention, re-use and rights management, companies can achieve
Faster time to market
Significant cost savings
Higher quality through best practice sharing
Most organizations can benefit from a Shared Content Services Desk or Group.
This team supports not only the marketing function but can be a much needed resource also for PR, Training and Development, eCom, Compliance and other functions of the organization.
A holistic content management platform requires a complex integrated architecture. Adding the complexity of a fast changing landscape forces flexibility to the forefront of any design.
Cloud based solutions can help in many cases but most solutions will require multi-year road maps and an "evolution" approach.
Most CIO/CTOs have realized that the IT infrastructure to support modern digital marketing is never completed but has to be continuously evolving to provide the needed flexibility.
Want to join our growing list of successful projects and campaigns? Call us today!